Search engines use a natural selection process when deciding which of the millions of websites belong in the top 10. Only the most relevant, high quality sites make the final cut. This has a profound effect on consumer behavior. Users prefer organic listings to paid ads because of the underlying trust factor. Even though getting high rankings for popular keywords takes time, dedication and commitment to excellence; it is justly rewarded with quality traffic and a higher ROI.
"Organic search engine marketing is a winning cost effective strategy for the smarter business"
Top 5 Reasons to Go Organic
-
1. Natural Listing Get More traffic then Paid Sponsored Listings.
Eyetools, Enquiro, and Did-it uncovered that being number 6 in the Google organic search results will bring you the same number of clicks as being in first position in the paid search results, and far more than from the second, third and lower sponsored listings.
2. Organic Search Visitors Convert Nearly 30% Higher Than Paid Search visitors.
- Users tend trust organic search engine results to be more relevant to the information they are seeking, and rightfully so. Statistics show that searchers are more likely to click on a natural SEO result vs. paid sponsored link.
- 3. Organic Search Engine Optimization delivers High ROI
- Today's online businesses are more ROI accountable. One cost-effective way to boost ROI is through organic search-engine optimization. Jupiter Research study found that companies who run both SEO and PPC campaigns show a significantly higher ROI with natural search engine optimization.
- 4. Rent vs. Own website traffic.
- Investing in quality content and search-engine-friendly architecture is like investing in your own home. This investment can generate free traffic for life, while paying search engines and advertising networks per click (PPC) is like paying rent, it will eventually break your bank.
- 5. No Click Fraud
- Organic Search Engine Listings are not susceptible to click fraud.
PayPerClick listings are highly susceptible to click fraud which could be a real threat to your business. However organic listings are risk fre
Ethical Search Engine Optimization
At Area Labs™ we fully comply with and support the SEO code of ethics. With search engines constantly raising the bar for top 10 placements and the marketplace becoming increasingly crowded, it's essential that companies stay one step ahead of the curve and engage in active pursuit of ethical search engine optimization services.
Each client has unique marketing objectives and challenges and requires personalized attention in order to realize the most benefit out of their natural search engine marketing campaign. We believe that there is no quick fix, no one-size-fits-all answer, but there are some valid, tested, time-honored strategies. Those strategies are based on holistic optimization principles, adherence to the SEO code of ethics, and our client-centric approach along with long standing commitment to quality.
If you really want your website to rank well, build a good website that people find useful and want to come back to, study branding and how that can help you, and of course, like everything else in a competitive environment, promote and market it effectively and wisely.
Take your time to review all the useful information on this site and contact us with questions or comments about any of the services we offer. |
Internet Marketing Tips >>
Should Your Company Be Found In the Search Engines?
Search engines are fast replacing the yellow pages as a place for consumers to find businesses. People Google everything – from a business name to find the phone number, to product names to find companies that sell a certain model, to types of services to find companies offering them.
Good Website Design and Search Engine Optimization, Is It Possible?
At Area Labs™ we come across the debate of Search Engine Optimization versus good design. We feel both can be achieved if the company working on your site understands both.
Why has Google banned my website?
Your sales are down, no one visits anymore? Could Google have banned your site? If so, why? There are a few options on what to do if you are banned. Contact us for a free consultation.
SEO and Google Indexing - Why It Requires A Complex Blend of Skills
Getting the top listing in any of the major search engines (Google, Yahoo and MSN) requires more than just optimizing your site. It requires the ability to design, develop, write and market: four things that Area Labs™ does in-house. Our competition usually must outsource one or more of these skills. Just one of the reasons you should choose Area Labs™ for all of your web needs.
Can You Guarantee My Search Engine Rankings?
Can we or anyone guarantee your ranking within Google, Yahoo!, MSN or any other search engine? The answer is no, but read to find out why.
Local businesses profit from search engine optimization and Internet Marketing
Local customers know where to find local businesses...the Internet. Through search engines and directories, the Internet provides a quick and easy place to choose a local merchant or business.
What is "organic" search and how can it help your company's Internet Marketing?
Organic describes a search that returns results based on content and keyword relevancy. This is in contrast to listings based on who paid the most money to appear at the top. Sometimes this is called "pure" or "natural search" as it is supposed to be "untainted" by payments or bids
Are searchers loyal to their search engine?
Learning more about the behavior patterns of searchers can help you make decisions about search engine optimization.
Search Engine Marketing Glossary
SEO? SEM? SERP? Let us help you understand all the acronyms and definitions associated with search engine optimization. Contact us today and request our Optimization E-book. A must have for anyone considering entering Online Marketing.
What is Black Hat SEO (Search Engine Optimization gone bad)
Black hat practitioners tend to see search engine optimization as a war, and search engines as the enemy to be beaten by all means fair or foul. White hatters tend to view search engines as allies, who can help drive business to their clients' sites.
Top Search Engine Optimization (SEO) Myths
There are many SEO myths and rumors we hear and read about everyday. While there are SEO tricks that work for a time, but inevitably come back to haunt the website using them, most of SEO is knowledge and work or research and time, if you prefer. We have listed some of the more popular Search Engine Optimization Myths in our E-Book so please request it today and let the truth about SEO be revealed.
|
